6 makeup trends for 2025
Makeup has always been more than just cosmetics – it is a means of self-expression, art and a way to emphasize our uniqueness.
Over the years, makeup trends have reflected cultural changes and aesthetic preferences of society.
In 2025, there will be extremely interesting and diverse trends that will inspire both professionals and makeup lovers.
In this blog post, we'll take a look at 6 key trends that will dominate the year. Let's get started!
#1: Dark Cherry Lips – Dark Cherry Lips
Dark cherry lips are an iconic trend for 2025. Dramatic, elegant and intense, these shades add mystery and confidence to any look.
This type of makeup features deep, deep red shades with a hint of dark sour cherry, which create a mysterious and elegant look. They are perfect for those who want to draw attention to their lips and make bold fashion choices.
How to wear them: Dark cherry lips can be both matte and glossy, depending on preference and occasion. To be the accent of makeup, the rest of the face is usually left more neutral, such as light shades of shadows, thin eyeliner or clean skin with minimal contour.
Product recommendations: 04 FANTASY Lip Liner, GAME OVER Liquid Matte Lipstick and 05 SO RICH Lipstick are perfect for achieving this effect.
#2: Siren Eyeliner – Siren Eyeliner
This type of makeup focuses on creating a seductive look. It is characterized by an elongated, dramatic line that accentuates the eyes, making them look more expressive and slightly "feline".
The line is usually finer towards the inner corner of the eye and thickens and curves upwards towards the outside, reminiscent of the shape of a mermaid or a siren.
This style is often combined with smoky makeup (smokey effect) and shadows or pencils are used for added depth. The goal is to create a mysterious and seductive effect.
How to wear them: For a casual look, use a softer line, while for evening outings, you can experiment with a thicker and elongated shape.
Practice with the right inclination and symmetry to achieve the perfect "siren" effect.
Product recommendations: CATWALK eyeliner and LASH CULT mascara are the perfect products to achieve this look.
#3: Mocha Mousse Lips
Pantone has announced "Mocha Mousse" as the color of 2025, and it will definitely dominate makeup looks. This warm, versatile shade is suitable for all occasions and seasons.
The "Mocha Mousse Lips" trend is inspired by natural, warm and neutral tones that accentuate the lips with a soft, creamy finish. The main emphasis is on shades of brown, beige and caramel, which create a sophisticated and elegant look.
Typically, this style involves using matte or satin lipsticks and glosses in earthy tones, often complemented by light lip liner contouring to add volume and definition.
"Mocha Mousse Lips" is perfect for casual and minimalist makeup, as it is both clean and modern, giving a natural yet stylish look.
How to wear them: Pair them with lightly accentuated eyes and natural blushes for a balanced look.
Product recommendations: TOO NUDE TO BE TRUE lip liners in shades 05, 07, as well as liquid matte lipsticks SOUFFLE, HOLLYWOOD and COSMOPOLITAN will be perfect for this trend.
#4: Glitter All Over – Glitter Everywhere
The "Glitter All Over" trend is a bright and daring style that puts the emphasis on glitter in makeup. The main idea is the use of glitter particles, pigments and glitter to create an impressive and radiant look. This trend involves applying a product with glitter particles not only on the eyelids, but also on other areas such as the cheekbones, lips, collarbones or even the body.
"Glitter All Over" allows you to experiment with different colours and textures – from subtle, delicate shine to large and bold particles. It is often combined with a minimal foundation or a bright accent on the eyes or lips to balance the look. This style is popular for parties, festivals, and events, where the glamour creates an unforgettable presence.
How to wear it: For daytime makeup, use small accents on the eyelids or lips.
For an evening look, you can experiment with more glitter on the eyes or cheekbones.
#5: Icy Eyeshadow – Icy Eyeshadow
The "Icy Eyeshadow" or "Icy Eyeshadow" trend is a makeup style inspired by icy and cold shades that create a cool and dazzling look. This shade usually includes pastel, metallic or shimmery tones in white, silver, purple, blue and menthol green, which resemble the frozen beauty of winter.
"Icy Eyeshadow" aims to give the eyes a fresh and contemporary look, often combined with sparkling pigments or pearlescent accents.
It is usually applied as a base all over the eyelid or as an accent in the corner of the eye, and sometimes it can be added under the lower eyelid for a bolder and more spectacular look. This trend is great for winter events or night outs when you want to create a radiant and ice-clean look.
How to wear them: Combine with fine eyeliner and slightly accentuated lips to create a balanced look.
#6: Metallic Accents – Metallic accents
The "Metallic Accents" trend is to create bright, shiny details in makeup that will attract attention with a spectacular and contemporary look. These metallic elements can be used in a variety of ways, from metallic eyeshadow, to lip accents, blush, or even on the skin.
Metallic accents often include gold, silver, copper, bronze, or chrome hues and create depth and shine. They can be applied to the corners of the eyes, along the eyelid line, on the cheekbones, as a highlighter, or as a gentle accent on the lips. This trend is perfect for evening events, parties or special occasions when you want to add a little luxury and sophistication to your look.
Metallic accents combine modernity and glamour and often give makeup a futuristic yet elegant look.
How to wear them: Metallic accents can be worn both for evening events and for everyday makeup, adding them carefully so as not to overdo the effect.
You can use them on your eyelids, as a highlighter on your cheekbones, or even on your lips to add light and shine to your look.
Makeup trends for 2025 offer something for everyone – from dramatic looks that create a bold expression of style and personality, to gentle and natural accents that emphasize natural beauty.
Experiment with different textures and colour combinations and find the ones that best express your personality.
